150 laps, 225 miles, the fastest car, the best drivers and machinists, the most thrilling moment ...
At Kentucky Speedway, the NASCAR racing car sponsored by CHIGO appeared in the "Camping World Truck Series Competition" at 7:30 pm on July 12th. This is the second time that CHIGO sponsored the hottest NASCAR. On this exciting stage, CHIGO showed spirit of "Fast and Furious" and won the fourth place in this series.
In the United States, NASCAR is the most popular auto race. Its competition with fierce overtaking scene and the roaring of the racing car which make people hooked and allow NASCAR become a favorite of the world's front line brands. By cooperating with the NASCAR brand last year, CHIGO got a huge brand exposure in the United States and built high reputation among American consumers with brand value of "leader of high end air conditioner ".
The huge demand of air conditioning, as well as the steadily rising performance of the US air conditioning market , encourages CHIGO to put eyes in the hottest NASCAR again, which has over 150 million spectators and 75 million fans.
The fastest speed must be equipped with the fastest cooling air conditioner. This time, CHIGO NASCAR also "brings" the most popular portable air conditioner to the spot.According to what CHIGO agent reflects, the portable air conditioner- Explorer, which is printed on the car body, has been particularly received in US for its great cooling effect and easy direct installation. Since entering the U.S. market, CHIGO Explorer series have achieved nearly 70,000 sets of orders by less than two years, and compared with 2017, up to July of this year the orders have achieved 22.3% growth.
In addition,in response to air conditioning preferences in North America, CHIGO' s technical team have developed an advanced version of air conditioning products with intelligent functions such as WiFi control. It is expected to be put into market in early 2019.
The expansion of the high-end strategic layout of the North American market and the long- term customer demand-based research and development of products have ensured CHIGO to provided more suitable A/C products to the market.Besides, CHIGO have been cooperating with the local agents for up to 10 years,which enables rapid response to the installation and maintenance.
After the product research and development, after-sale network construction has achieved remarkable results, two consecutive years of high frequency exposure and promotion of CHIGO’s brand is another major move of CHIGO to enhance its international influence.
In recent years, sports marketing has always provided support for the global strategic layout of CHIGO. The founder Li Xinghao’s profound love to football, the project of 2016 Brazil Rio Olympic, the deep cooperation with the NASCAR, the Spanish King's Cup Sailing Competition, and the online interaction and offline promotion of the world cup of global football events, all of these show that sports marketing plays an important role of enterprises development. What’s more, with the new strategy of the brand building in overseas, CHIGO has shown the world its determination on high quality and innovative products.