Recently, the 2018 China's 500 Most Valuable Brands has been released by the World Brand Lab, one of the world's most famous and authoritative brand value evaluators. CHIGO ranked 238 on the list with a brand value of 20.076 billion, an increase of 21% compared with last year, which has demonstrated neatly the strength of CHIGO brand.
Chaired by Professor Robert A. Mundell, Nobel laureate and Father of the Euro, World Brand Lab is an international, professional brand research institute, whose experts and advisers are almost from Harvard University, Yale University, Oxford University, Cambridge University and other top universities in the world. Its publishments, China 500 most valuable Brand, Asia's 500 Most Influential Brands and The World's 500 Most Influential Brands have become an important standard for comprehensive evaluation of the overall strength of enterprises and brand status.
The improvement of CHIGO’ s brand value is inseparable from its adherence to quality. Pursuing the best quality and products, CHIGO has been adhering to the spirit of artisans for 25 years, constantly promoting technological innovation, leading the development of the air conditioning industry.
The honors of breaking the world energy efficiency ratio record for 6 times and creating the record for the World's Most Intelligent Air Conditioning with 58 intelligent cloud functions showed the strength of CHIGO. What’ s more, CHIGO’ s latest A/C products Smart King Ⅳseries has been praised as the Best Air Conditioning for their functions of fire warning, early home safety warning and other high-end technology.
All these achievements ensure that CHIGO’s products can provide customers a more comfortable and convenient life experience, at the same time, the honors mentioned before prove CHIGO’ s leading position in the A/C industry, especially in the aspect of intelligence.
In addition, CHIGO’s effort in brand-building is no less than its pursuit of excellent products. Landing in New York's Times Square for five times, signing Jackie Chan as spokesman for 10 years, hosting the global distributor conferences in Dubai and Bali, providing 20,000 sets of split air conditioners to the Rio Olympic Games and sponsoring the USA NASCAR and Spain Copa del Rey, CHIGO has gradually formed an influential ecosystem of brand, product and market, speeding up its way to high-end brand with the strategies of high-end, intelligence and globalization.
On April 19, 2018, together with Jackie Chan, CHIGO issued an aspiration of "Make ‘Made in China’ Great Again! " in Beijng and made it a Super Brand Day of home appliance industry for the first time, which consolidated CHIGO’s absolute say in the field of manufacturing in China, improving CHIGO’s brand value.