In order to promote the international trade of Foshan City to a higher level and promote technological innovation and quality excellence in export products, Foshan City has recently commended enterprises and individuals with outstanding export performance.
As a leading company in international trade in Foshan City, CHIGO Air Conditioning has also been highly recognized by the Foshan Municipal Government. Mr. Kevin Xiao, General Manager of CHIGO Overseas, was awarded the“Foshan International Trade Person of the Year”.
In addition, in order to better realize the strategic objective of “globalization”, in 2013, CHIGO continuously set up branches and R&D bases in countries along the ”Belt and Road”(such as Vietnam, Kazakhstan, Ghana, the United States, etc.) to promote CHIGO brand and has deeply cultivated its image and influence in the local area with the promotion method of“point-to-face”. At present, the market share of CHIGO air conditioners in the countries along the “Belt and Road” is as high as 10%. Among them, CHIGO air-conditioning sales in Myanmar, Ghana and other countries have for many years surpassed the Japanese and South Korean brands, occupied the first market share. As a home appliances enterprise participating in the international trade for over two decades, CHIGO has provided a successful globalization experience for Chinese brands.
It is understood that CHIGO and its overseas marketing representatives won the award because of their remarkable achievements in export business in the past year and their creative contribution to the development of international trade in Foshan. Since entering the global market, CHIGO has constantly broken the tradition, actively explored model innovation or service innovation in AC industry, and has developed a way of globalization that belongs to CHIGO.
In recent years, CHIGO products and brand image have gradually been recognized by global agents and consumers through the combination of marketable products and localized marketing methods.In addition to holding annual global distributor conferences in Guangzhou, Dubai, Bali and other cities to showcase CHIGO’s product development and manufacturing capabilities, CHIGO also sponsored high-exposure sports such as the US NASCAR Auto Race and the Spanish King's Cup Regatta and so one. The events mentioned above showcased the brand appeal of CHIGO to consumers around the world.
At the same time,through the continuous agency assistance program,CHIGO also assist the agency to carry out various forms of advertising campaigns which are suitable for the local market. Through a series of localized marketing methods, CHIGO has become a home appliance brand close to the local economy, politics and culture.