On December 7th and 10th, the one-year Foshan Household Essentials Exhibition Experience Hall was opened in Dar es Salaam, Tanzania, and Johannesburg, South Africa. This is the first batch of household brand product display experience pavilion set up in Africa by Foshan Municipal Government. It aims to achieve the localization of brand release, sample display and business negotiation through this centralized display, and build the overall Foshan household brand, opening a breakthrough for Foshan enterprises to expand the African market in depth.
90 Foshan household enterprises, such as CHIGO, Jinyitao Ceramics and Weiye Aluminum participated in the exhibition. At the launching ceremony, many Foshan enterprises from electrical appliances, building materials and hardware industry conducted fruitful exchanges and negotiations with local wholesalers, distributors and manufacturers. Some of them also went deep into the local professional market to check and dock after the on-site communication.
The appearance of Foshan household enterprises has attracted widespread attention from local paper media and TV stations. According to the relevant person in charge of the African market of CHIGO, the acceleration of economic development in Africa has led to a substantial increase in the local construction industry, and the demand for the air-conditioning is increasing.
As one of the leading enterprises in the home appliance industry in Foshan, CHIGO entered the African market as early as 2005. This time, following the pace of the Foshan Municipal Government, CHIGO also came along with its split air-conditioning, window air conditioning and portable air-conditioning. It’s also an important part for CHIGO to further explore emerging markets in Africa such as Tanzania and South Africa under the guidance of the “Belt and Road” construction.
In response to the climate of Africa and the frequent power outages and unstable voltages, CHIGO has developed a series of wide-voltage AC products, enabling African people to enjoy coolness within 30 seconds. According to the new energy efficiency standards in 2016, CHIGO has also completed the relevant series of product development work. The new products with wifi control function have been well received and recognized by the market. According to the feedback from the staff, on the first day of the exhibition, the high-quality and reliable products, complete categories, intelligent energy-saving and other distinctive products displayed on the exhibition catched the local’s eyes immediately.
Since the launch of the "high-end, intelligent, and globalized" strategy, in addition to the high-frequency appearance of professional refrigeration exhibitions in African countries,CHIGO also cooperated with the local agent to promote CHIGO brand through the localized advertising and marketing activities. The brand image of CHIGO was further strengthened.
Taking advantage of the China “Belt and Road”initiative, through upgrading the image of terminal stores, making various kinds of advertisements, sponsoring local influential events and other promotion activities, the brand influence and market share of CHIGO’s are also showing a steady upward trend year by year. According to customs data, as of October 2018, CHIGO air-conditioner exports in Niger, Ethiopia, Mali, Tanzania, and South Africa recorded growth of 768.53%, 332.29%, 237.78%, 66.83%, and 11.9%, respectively, in 2018.