Recently, the Ghana Challenge 2018 was officially broadcast. In this first Pan-African Obstacle competition, the bright CHIGO red could be seen everywhere on the beach and became the most active Chinese element. It is understood that this time, CHIGO is the exclusive sponsor of this program.

As the first Pan-African local Obstacle Competition program, Ghana Challenge 2018 provided a stage for local sports fans to challenge and show themselves, and was hailed as “a model of excellent programs” in the local area. With nearly 400 people signing up in the audition, ordinary people and local stars included, it caused an enthusiastic response. After audition, 100 players were qualified for the competition.

In the 12 games, all the competitors must complete a number of competitive events such as walking on a single log, jumping over hurdles, crawling under a net, kangaroo jumping, and finally 10 players would be selected to compete for the finals and win cash prizes.

According to the staff, the weekly episode, Ghana Challenge Competition broadcasting on local Adepa TV and Sports Life now runs from December to March 2019, which can cover 13 million families. Sponsoring such a heated and popular event is exactly an essential part of CHIGO’ s globalization.

Being the exclusive sponsor of Ghana Challenge 2018 is aimed at improving CHIGO’ s local exposure and brand reputation through the influence and popularity of this competition program.

One of the competitor said in an interview,”I am really excited to have the opportunity to participate in this game”, and when referred to his understanding of CHIGO, he told the host," CHIGO is a well- known Chinese brand in our country, and air conditioners in my home are produced by CHIGO.Just like its slogan here, ‘CHIGO, your No.1 choice’”.

In recent years, CHIGO has promoted its high-end brand image to global consumers by sponsoring the hottest America NASCAR car race and Spain sailing event Copa del Rey and showing off in the New York Times Square for five times. Since 2013, CHIGO has taken root in product quality and service, and meanwhile, increased the brand promotion and terminal image of local CHIGO stores in Ghana market.

Thanks to these efforts, CHIGO’ s air-conditioning export volume to the Ghana market has also increased year by year. The market share lists the top three in the local market. In the future, together with branches of various countries around the world, CHIGO will improve the construction of the terminal network, enhance terminal capacities and continue to carry out agent assistant programs, so as to become a more competitive global company with high-end products and brand image.