On June 6, CHIGO, with its wall-mounted air-conditioner, portable air conditioning, window air conditioner, packaged chiller, air curtain machine and a series of products, attends the 3-days FRIGAIR exhibition.
The exhibition is held every 3 years in Johannesburg, the largest city and economy central area in South Africa. It is the largest professional exhibition of HVAC in Africa with the largest influential power and the largest number of exhibitors. It has a strong radiation impact on the entire HVAC industry in Africa. It goes without saying that it has important effect for the whole of Africa's HVAC industry.
According to CHIGO's agent in South Africa, with the economic development, the construction industry has also achieved great progress, and the demand for the air conditioner is increasing. In 2011, South Africa was invited to attend the BRICS cooperation mechanism, and now, the "big five" BRICS countries have gradually taken shape. The country’s cooperation and exchange within the mechanism has become closer, and the South African market has increasingly attracted worldwide attention.
At this FRIGAIR exhibition, CHIGO’s star products such as Moon series and Rio series, with its quick cooling effect, concise design and elegant white color attracted many consumers’ interests and curiosity. Besides, with product differentiation and humanization function， CHIGO has met the needs of vast number of users, which includes the air conditioning appearance, refrigeration, energy saving , environmental protection and so on.
As early as 2005, when entering the African market, CHIGO developed a wide voltage series of products aim to cope with the hot and dry climate, frequent power failure and unstable voltage situation in Africa. These steps can provide cooling and refreshing in time for the local, who have suffered from high temperature all the year round.
In October 2016, South Africa Government issued the B level energy efficiency requirements that EER and COP should not less than 3.0, and also required to stop the import of old energy efficiency products. In response to the new energy efficiency standards, CHIGO completed its whole series product development work. What’s more, the new product was introduced with the function of WIFI control, which got the market's consistent high praise and recognition.
A South African dealer who has been collaborating with CHIGO for many years, said, “The cooling efficiency of CHIGO air conditioner is very quick, and the temperature can be reduced rapidly after being turned on for about 30 seconds, which greatly satisfies consumer’s demand for the refrigeration speed of air conditioner. Now many of my employees are loyal fans of CHIGO and often recommend CHIGO's products to their friends.”
In recent years, CHIGO cooperated with agents in South Africa to promote the sales of CHIGO products through promotion methods such as exhibition advertising, and also greatly improved the brand image of CHIGO. At the same time, the South African specialty store provided the timely door-to-door service, professional logistics team and after-sales personnel to the end consumers, making CHIGO’s professional image of the high brand more deeply rooted in the local people.