In recent years, Chigo launches a powerful advertising campaign around the globe,such asshowing up in New York’s Times Square and People’s Daily, sponsoring the hottest NASCAR car races in the United States and the Spanish King’s Cup sailing regatta, and many ethnic Chinese exclaimed “We are about to be surrounded by Chigo!”In fact, Chigo air-conditioners have been expanding in global market for more than two decades, and its good profile has already penetrated into all corners of the world!
Since 2001, Chigo has started a world tour across Asia, Africa, Europe, and Australia, and has frequently appeared in many world-class home appliance shows in the United States, Russia, Dubai, Italy, and Australia, as well as the Expo in the countries along the Belt and Road,gradually promoted high-quality Chinese manufacturing to the world. Meanwhile, Chigo has made the world witness the seiko quality and cutting-edge technology of Chinese manufacturing.
CHIGO· Italy
Chigo showcased in MCE
Decoding the Essence of Comfort
From 13-16 March 2018, with the theme of The Essence of Comfort, one of the global most influential and well-known HVAC fairs,the MCE （Mostra Convegno Expocomfort）was held in Milan,Italy.
During the exhibition, Chigo showed off the latest R32 refrigerant products, which are all equipped with WiFi function. Compared with traditional air conditioners, the air conditioning products on display are not only more environmentally friendly, but also can meet the need for"one to two or one to three" ,that is, one outdoor machine can be connected with two or three indoor units.
With the more efficient cooling/ heating capacity, the AC products ensure people enjoy the comfort immediately when they turn on the aircons. This is Chigo’s perfect footnote to express The Essence of Comfort at this MCE show.
As the trend of global warming intensifies, the terminal demand for air conditioners is increasing day by day. People have put forward more requirements for the services provided by air conditioners. For the products themselves, ACs should be more comfortable and good to the environment，for the before & after- sale service, they should be provided more timely.
Chigo Italian agent has been running the local air conditioning market for many years and gradually established a nationwide after-sales service network. It can truly provid its customers with the first-time help, also it won high praise and recognition because of it.
Customs data show that Chigo’s export to Italy in 2017 achieved a growth rate of 20.7%.
CHIGO· USA
Showcased in IHA
Export Volume to USA Doubled for 3 Consecutive Years
The 21th International Home&Housewares Show was held on McCormick Square of Chicago from 10th March to 13th. As one of top 10 large shows, International Home&Housewares Show(IHA) is called as the “wind indicator” of American housewares market. Its function includes trade communication, showing the trend of future houseware for customers and businesses and so on. Every year, many local and foreign manufacturers are attracted to take part in the exhibition. Buyers visiting include not only wholesalers, retailers and other retail channels, but fast-growing specialized channels, large stores and agents.
For Chigo Air Conditioning who has strong development momentum in American market in recent years, this year is the 10th year to take part in IHA. American people have a great demand for ACs，they are very fond of and dependent on air conditioners. Besides, hot summer and the replacement of old air conditioners also stimulate the growth of the whole air conditioner market.
When Chigo portable, window type AC,dehumidifiers and other products showed up at the fair, their high-technology feature and stylish design caught the eyes of visitors. What’s more their energy-saving, healthy and environment-protecting technology are very popular.
In order to provide cozier and larger-scale wind-blowing experience, Chigo technician team improve the wind-blowing system of the window type AC which are used widely in the USA. Window type AC-Aegean and Horizon which are equipped with easy-disassembly filters, can not only provide cleaner natural wind but also 360°all-way air flow to send comfort to every corner of room.
According to marker feedback,split air conditioner market expands rapidly in the USA. With short delivery time, low repair rate, complete after-sale service and convenient distribution, Chigo brand win great praise of clients and users. The data indicates that the export volume of Chigo air conditioner to America has been doubled for three consecutive years and rose by 140% in 2017 cooling year.
CHIGO· Russia
Exhibited in CLIMATE WORLD
Achieved a growth of 256%
In February 27th, the CLIMATE WORLD, Russian International Heat supply, Air conditioning, Ventilation and Refrigeration equipment Exhibition opened at the Moscow.
On the first day of the exhibition, Chigo, with its strong lineup, advanced technology and excellent quality, attracted the attention and consultation of exhibitors and purchasing groups from Russia and other countries.
According to local market demand, Chigo launched the air conditioners WIFI function, which gained much appreciation because of its excellent performance.
With the continuous development of Chigo in the market along the Belt and Road, the Russian agent of Chigo has also made adjustments in the product sales structure to cooperate with the relevant sales strategy and market promotion. In the refrigeration year of 2017, Chigo’s sales volume in Russia achieved a growth of 256%.
CHIGO· Myamar
MATA Aircon & H.A Expo
Market share ranks 1 for 5 consecutive years
During Feb.15th to 17th, 2018,the 1st MATA Aircon &H.A Expo was held in Myamar.As the leading AC brand in Myarmar market, CHIGO air conditioner showed up on the spot as quite a popular star. Its full series of products brought visitors the charm of CHIGO AC, like energy-saving, eco-friendly, intelligent operating design etc., attracting visitors from all kinds of selling channels and end-users.
As a demonstration region for CHIGO brand global market promotion, CHIGO air conditioner performs good in Myanmar market and has kept ranking no.1 on market share in Myanmar for 5 years in succession.According to feedback from the merchants, "Myanmar is very hot, Chigo air conditioning can achieve fast cooling, we like it very much."
During the Expo, the Mandalay Natural Resources and Environment ministry officier Mr.U MYO THIT also came to visit CHIGO booth and had a heated discussion with CHIGO field staff. This Expo has been a topic focus from the opening day on and attracted interview and reports by local newspaper.
In recent years, Chigo's new brand image has refreshed global consumers' perceptions of itsbrand image and products, thereby further accrediting its products and service. At the same time, Chigo’s global agents and distributors have also actively launched a big advertising campaign to promote Chigo brand. At present, when going out, Chigo’s advertisements can be seen in the stores, highways, and bus stations globally.The Chigo elements have been integrated into the local area and become one of the “city card”.
What mentioned above are just Chigo’s market footprints in 2018. As Chigo’s high-end,intelligent and global strategies are carried out rapidly, that the three strategies integrate mutually and support each other can make Chigo lead in global high-end competition with the innovation and upgrade of technology, product and brand.