With ongoing promotion activity held by CHIGO Myanmar in the just past summer, the lucky draw activity contributed more than 60,000 units in sales volume!

As it is known, CHIGO AC has been ranked NO.1 in succession for the last 4 years in Myanmar market. In 2017, a lucky draw promotion activity led by CHIGO Myanmar exclusive agent, was carried out unitedly in nationwide by Myanmar distributors. The activity widely attracted consumers from every region of the country and had the AC market sales blew again in Myanmar, contributing total sales volume to be 62,133 units during the promotion period, ranking CHIGO NO.1 again in this burning season. 

For such a gorgeous performance, CHIGO Myanmar has his policy!

Early in February of 2017, CHIGO Myanmar exclusive agent had decided on his project of the lucky draw promotion activity---TAKE CHIGO HOME,WIN YOUR PRIZE. Under the appropriate control and impellent of the exclusive agent, all distributors from national distribution networks carried out their innovation accordingly and exploded the consumer market with the activity fully. Beginning at the slack season, and lasted for 4 months, this activity had successfully caught consumers’ attention, ranking CHIGO No.1 in the total amount of Myanmar AC import. According to feedback from related department, degree of participation and coverage range also reached a historical high.

Recently, Prize Opening Ceremony was held grandly at the Royal Rose Hotel, Yangon. Everyone involved in the activity, no matter distributors or consumers, or services staff were invited to witness the grand Prize Opening Ceremony, which heated up the popularity of this activity again and pushed it to a thrilling high point, marking CHIGO brand deeper into consumers’ preference. During the ceremony, CHIGO Myanmar gave out 1,133 pcs of gifts for the consumers, including 118 big prizes of cars, washing machines, TV, air conditioner, refrigerators etc., and other level prizes. When consumers got the prize, distributors who sold to the prized consumer also could be awarded with a bonus. This has successfully proved that this kind of bundle sales can really get excellent chain response in Myanmar market.

On the thrilling spot with thrilling audiences in front of the awarding stage, some of the participants still could not believe it was true when prize name were announced.

“It’s unbelievable that they really get cars! ”

Staff on the spot told journalists that it was a wise and trustworthy choice for consumers to choose CHIGO AC to cool down their hot summer, we will always be here with them!

It is true that for the last 12 years long in Myanmar market, all consumers witnesses joint effort from CHIGO brand and its distributors to serve the market better. From the very beginning with several thousand units a year in sales volume to the present more than a hundred thousand units, occupying more than 40% of Myanmar market share, it’s a recognition for the effort we made.

According to principal of CHIGO Myanmar market, under mature market, they always believe that only when approval and recognition from the consumers can make a brand last longer and stands stronger. We should always keep thinking and try to serve consumers better, to build CHIGO brand image by our genuine effort and earn better and more approval, which is also the inspiration of this promotion project.