Every time when a new accounting year opens, AC manufacturers would adjust their marketing strategies for the new beginning. The past August 2016- July 2017, is called as the " 2017 cooling year" in CHIGO.
Reviewing on the 2017 cooling year, CHIGO has greatly released its energy and efficiency through the implementation of its operation philosophy put forward by Li Xinghao, founder of CHIGO.
Cored by intelligence, led by high-end brand philosophy, and got the global market as the platform, CHIGO performed more actively in the past 2017 cooling year. CHIGO reached a great victory in the AC market. Including the competition of intelligent air conditioning, CHIGO’ s products won the champion in both intelligent index and comprehensive performance, then CHIGO came first in the online survey of the Most Customer-satisfying AC in China.
What’s more, CHIGO not only achieved a historical high record of domestic sales which grew by as much as 55% in the first three quarters, but also successfully enlarged its overseas market, selling its AC products to more than 200 countries and regions, ranking as TOP 4 Chinese AC brand in the industry.
On April 19th, CHIGO renewed its endorsement by the international star Jackie Chan for ten more years, voicing out loudly for the new theme of Chinese manufacturer “to make Made-in-China great again”, aiming to become a world-class company through the three strategies of "high-end, intelligence and globalization".
1.On Sep.3rd, 2016, CHIGO officially launched the Amoeba Operation System Construction Project, so as to continue to deepen the reform of enterprise management system, and build an all employee-participation management mechanism to sparkle the potential of the enterprise.
2.On Sep.3rd, 2016, CHIGO officially launched the Amoeba Operation System Construction Project, so as to continue to deepen the reform of enterprise management system, and build an all employee-participation management mechanism to sparkle the potential of the enterprise.
3.CHIGO attended the 120th and 121st Conton Fair with its full series of products, and was reported by Chinese famous and authoritative media, like CCTV News, GRTN, Xinhua News etc.. Among all the products, the CHIGO Smart King gained great attention, the brand image "CHIGO · Leader of high- end AC" got more widespread attention and recognition.
4.In November 2016, CHIGO won two champions for its intelligent index and comprehensive performance in a AC competition organized by the third party media Consumer Report. Famous AC brands at home and abroad like GREE, Midea, Daikin, Haier, Panassonic also involved.
5.On Nov. 17th 2016, CHIGO held the “ 2017 Thankful·Win- Win·Transcending" Global Distributors Conference in Dubai. This was the first time for CHIGO to hold its global distributor conference abroad, which was an important step for CHIGO to fully expand its overseas markets.
6.Li Xinghao, chairman and president of the CHIGO group, as one of the representatives of Chinese entrepreneurs, attended the inauguration dinner of Donald Trump in Washington on January 20th, 2017 ( USA time ) , together with other global important politicians and businessmen .
7.Before the eve of "3. 15", CHIGO air-conditioner came into the first position with a synthesis score of 87.33 in the 2016 annual report on top 10 customer-satisfaying Chinese air conditioner brands.
8.On April 19th, on the spot of the“to Made-in-China Great Again”2017 China Innovation and Development Forum & Spokesman Contract Renewal Ceremony held in the Great Hall of People, Beijing, CHIGO announced to sign a renewalendorsement with Jackie Chan for ten more years, which was the first one to sign a brand endorsement cooperation for ten years! Greatly shocked the domestic business circles.
9. In June, CHIGO was incorporated into the Advanced Certification Management System of the customs through the re-certification of customs AEO Advanced Certification Enterprise. The audit pass rate in China is only 5 ‰.
10.On July 21st, 2017, CHIGO held the Corporate Culture Business Philosophy System Manual conference and promotion meeting, formally confirmed CHIGO Corporate Culture Business Philosophy System as the highest program of action for CHIGOers, and the "Same belief, same goal, the same heart to do the same thing" as the standard for CHIGOers’ daily working instruction for thinking and behavior. To meet with operational revolution and strategic development, all the CHIGOers should try best to carry out the system successfully.
In the coming cooling year, we believe the high-end oriented, intellectualization, and globalization strategies, will boost CHIGO into the forefront of the high-end competition for its technology, product innovation, and brand upgrade.